At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials. Bad news: what captivates one group is turning off another. Worse news: you can't just target the final decision-makers with your marketing. During the sales process you--or maybe only your website--will touch all three generations. How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them?
In this fast-paced, action-focused session you will learn:
- Your own generational blind spots that are sabotaging making a connection with older or younger clients
- The one piece of research you must do before talking to a decision maker
- How to accommodate contradictory needs of different generations in one sales pitch
- How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations
This is a must-attend session for speakers of all generations--well, only if you want to close more business.
About Anna Liotta MA CSP
Anna Liotta MA CSP is an award-winning Keynote speaker and best-selling author with a deep understanding from 20 years of research on how generational demographics and dynamics affect every aspect of a business success.
Early in her career, Anna identified a common theme: a fundamental lack of understanding between different generations within a organization hinders trust, alignment and bottom-line outcomes. This led to her life’s work of helping people develop practical strategies for optimal communication across generations.
Anna’s most impressive generational credential however is that Anna is the youngest girl of nineteen children. This means that every Thanksgiving, graduation or wedding is a fascinating case study in multi-generational communication.
The found of The Generational Institute™ and author of Unlocking Generational Codes© Anna’s clients range for the PGA of America to the NBA and from Amazon.com to the Women’s Foodservice Forum.
Anna holds a Master’s degree in Interpersonal Communication. She currently serves as the Vice-President of the National Speakers Association and President of the Columbia Tower Club and Top 40 Under 40 Alumni Association.
When she is not keynoting or volunteering, you’ll find her at an off-leash dog park with her Labradoodle puppy named Golfing.